Wyndi Tagi

KEYNOTE SPEAKER & CONFERENCE MC

About Wyndi Tagi

Kia ora! I'm Laufale Wyndi Tagi.

Te Āti Haunui-a-Pāpārangi on my mother's side, Greek and European on my father's. With Samoan Matai Titles from my husbands villages of Satapuala and Sataua. I was born in Waverley in South Taranaki and moved to Tāmaki Makaurau before I turned one.

E rere kau mai te Awanui mai i te Kahui Maunga ki Tangaroa

Ko au te awa, ko te awa ko au.

The great river flows from the mountains to the sea

I am the river, and the river is me

More about Me

I left teachers' college at 21, pregnant with my first child. I spent seven years at ASB. Then my husband Eli qualified as a chartered accountant and I saw an opening - I like to say I pimped him out. We opened WE Accounting with one client who didn't pay us: my dad. He did our office fit-out, we did his books.

Fourteen years later we had a team that felt like whānau, a branch in Samoa, hundreds of business owners behind us - mostly Māori and Pacific. In 2025 we sold it. Not because we were finished, but because we never built it to own forever. We built it to outlive us.

Somewhere in the middle of all that I was diagnosed with breast cancer. Four surgeries, a lot of Mexico, and one very clear lesson that now sits under everything I do: live fully, die empty. Don't take your dreams to the grave.

I lost my dad and my Koko in 2017, the same year as my first diagnosis. My grandfather died having lived his purpose. My father died with his still inside him. I know which one I intend to be.

Today I lead WE Mana with Eli, I sit on boards, I'm writing Business the Mana Way, and I'm mum to five sons and grandmother to soon to be six moko. I speak because the gap between what business owners need to know and what they're actually told is enormous - and the cost of it gets measured in families, not spreadsheets.

Awards & Recognition

2025: 
- Winner NZ SME Business Leadership Award – Robert Walters NZ Leadership Awards

2023: 
- Finalist in the NZ International Business awards – Inspiring Women Leaders  
2022: 
- Winner of the Gender Diverse Organization of the year award at the Women in Governance Awards.
- Winner of the Mataka Vou Award for Pacific Business Enterprise at the Pacific Business Trust awards.

- Finalists in The Trans-Tasman Innovation and Growth Awards.  
2021: 
- Winner of three Xero Awards - The only company to have won three or more awards in one year: 
- NZ Advisory Partner 
- Medium Accounting Partner 
- Vertical Partner for our work with Māori and Pacific people. 
- Finalist in the Westpac Business awards for Employer of the year. 

2020: 
- Winner Xero NZ Advisory Partner of the Year 
2019: 
-Finalist of the XERO People’s Choice Award 
2018: 
- Winner of the SUNPIX Pacific Enterprise Award 
- Winner of the SBN Excellence in small Business Award 
2016: 
- Finalist of the PBT Business Awards in 3 categories 

As featured in & stages I've shared

NBR

The Spinoff

Stuff

BusinessDesk

Acuity (CAANZ)

BookkeepCon

Speakers Tribe TenX

Xerocon

AUT Business School

FOMA

Book Coming 2027

Business the Mana Way.

For fourteen years we ran a business that wove Māori and Pacific culture through every part of it - the hiring, the pricing, the technology, the way we treated a client who couldn't pay. We were told it would cost us customers. It became the reason we grew.

This book is the how. Not the theory - the actual decisions, the mistakes, and what it looks like to build a company where nobody has to leave who they are at the door.

Join the waitlist and you'll get the first chapter before anyone else, plus occasional notes from the road.

Get In Touch